Needs vs. Nice-to-Haves

Inevitably when preparing for a capital campaign, surveying members to determine project priorities, the distinction between Needs and Nice-to-haves comes up. I have looked at projects through this lens myself, for years, but this month I began to reconsider the nice-to-haves.
 After presenting a feasibility study report to the congregation, the rector and I discussed how people were saying there were many nice-to-haves on the project list, and they should only focus on the needs. Having just returned from an inspiring conference about leading the church into the future, she began to see the absolute NEED for the nice-to-haves. All churches are grappling with what the church of the future looks like, but we are showcasing what the church looked like in the past.
  • We want to attract new, young, unchurched people, BUT they must be inspired by our obsolete spaces and outdated look.
  •  “Oh, that stage. We used to have fun family events and talent shows. It was fun. We don’t do that anymore.”
  • We have lots of unused space people could use, BUT it’s dark and musty.
  • We are open and welcoming to all! Unless you cannot navigate stairs. It would be nice to have an elevator or universal accessibility… But we didn’t need it in the ‘50s.

We live in spaces with updated kitchens and bathrooms, and colors that change over time, especially when we want someone to buy it! That sensibility disappears in church.

In times of great change, learners inherit the earth, while the learned find themselves beautifully equipped for a world that no longer exists. – Eric Hoffer

What forces most congregations to conduct a capital campaign is failure or approaching failure- A failing roof, boiler, carpeting, stained glass – A failing foundation, mortar between bricks and stones and bell towers – Rotting wood and crumbling plaster. The standard communal response? – “Let’s fix these things to avoid catastrophe, and buy ourselves another 20 years.”

Many churches, clergy and lay leaders are learning that a successful capital campaign is more than tackling deferred maintenance and debt. It is an opportunity to think big and ask, “what assets do we have to offer our community inside and outside of our doors?” Responding to the now and the future takes faith, imagination, research, community engagement, risk and a spirit of adventure.

If there is one thing we have learned from the Covid pandemic, it’s that we can change if we have no other choice.

If we have truly learned, then maybe we are ready to choose change because we need and are called to do so.

Leadership is Teamwork in a Capital Campaign

Leadership is Teamwork in a Capital Campaign

“The ability of people to do remarkable things hinges on how well they pull together as a team. A team is not a group of people who work together.  A team is a group of people who trust each other.”   Simon Sinek

A capital campaign is major undertaking in trust.  First we must place our trust in God to breathe wisdom, creativity, energy and generosity into our efforts to build God’s kingdom and serve a world overflowing with need.

A capital campaign asks people to trust their leaders as together your community creates a vision and plan for the future.  To execute your capital campaign leaders will ask everyone to contribute their time, talents and hard earned financial resources to make the agreed vision and plans a reality.  The future of our church depends on leaders who inspire trust in people to joyfully participate and make the capital campaign process successful.

Here are FIVE best practices to ensure your church has a trusted team to lead your campaign:

  1. Your priest should be and integral part of the campaign leadership team, but clergy and staff already have a full-time role and should not be expected to run a campaign alone. 
  2. Strong lay leadership from Vestry recruits and supports a trusted campaign leadership team.  This is key if a campaign happens during a clergy transition or your clergy is part-time.  Yes, a successful capital campaign is possible in the absence of permanent clergy!
  3. Church, by its nature is about relationship and community building.  Leadership of a campaign will result in identifying new leaders,  stronger relationships between members, and a clearer sense of community identity and purpose.
  4. Hire a professional fundraising consultant with experience in leading faith-based campaigns. A good fundraiser can help you get started, navigate tough issues, support leadership, and offer best practices throughout to maximize results.
  5. Pray! Cultivate a spiritually grounded campaign from the start, driven by the question “What is God calling our church to be and do through a capital campaign?”